CHAUMET
CHAUMET
DIGITAL TRANSFORMATION, E-COMMERCE STRATEGY
DIGITAL TRANSFORMATION,
E-COMMERCE STRATEGY
As CHAUMET’s Head of Digital & EC in China, I spearheaded the brand’s first digital commerce expansion, creating an omnichannel ecosystem that seamlessly integrated online and offline luxury
retail. This included launching CHAUMET’s first WeChat pop-up store, expanding to a full-assortment
e-commerce platform, and executing high-impact performance marketing campaigns.
As CHAUMET’s Head of Digital & EC in China, I spearheaded the brand’s first digital commerce expansion, creating an omnichannel ecosystem that seamlessly integrated online and offline luxury retail. This included launching CHAUMET’s first WeChat pop-up store, expanding to a full-assortment e-commerce platform, and executing high-impact performance marketing campaigns.
As CHAUMET’s Head of Digital & EC in China, I spearheaded the brand’s first digital commerce expansion, creating an omnichannel ecosystem that seamlessly integrated online and offline luxury retail. This included launching CHAUMET’s first WeChat pop-up store, expanding to a full-assortment
e-commerce platform, and executing high-impact performance marketing campaigns.
Client
Client
CHAUMET - LVMH Group
CHAUMET - LVMH Group
Scope
Scope
Digital Marketing,
Ecommerce
Digital Marketing, Ecommerce
Digital Marketing, Ecommerce
Role
Role
Head Of Digital
& Ecommerce, China
Head Of Digital & Ecommerce, China
Head Of Digital & Ecommerce, China
Date
Date
2018 - 2021
2018 - 2021
