CIEL
BRIDGING STRATEGY & EXECUTION FOR BRANDS
WORKS
Your Brand,
Elevated with
Strategy & Execution
Your Brand,
Elevated
with
Strategy &
Execution
Hi, I’m Ciel Chen — a brand strategist and digital transformation specialist who believes that great
brands aren’t just built; they are thoughtfully
crafted and continuously evolved.
Hi, I’m Ciel Chen,
A brand strategist and digital transformation specialist who believes that great brands aren’t just built; they are thoughtfully
crafted and continuously evolved.
Hi, I’m Ciel Chen — a brand strategist and digital transformation specialist who believes that great brands aren’t just
built; they are thoughtfully crafted
and continuously evolved.
My Journey
01
DIGITAL AGENCY
Mastering Execution & Seeing the Gaps
Ogilvy, Publicis
Built a strong foundation in digital marketing, advertising, and execution.
Worked across multiple industries, understanding unique brand challenges.
Saw the disconnect between pitch teams and execution teams firsthand.
01
DIGITAL AGENCY
Mastering Execution & Seeing the Gaps
Ogilvy, Publicis
Built a strong foundation in digital marketing, advertising, and execution.
Worked across multiple industries, understanding unique brand challenges.
Saw the disconnect between pitch teams and execution teams firsthand.
02
BRAND INHOUSE ROLES
Owning Brand Growth & Facing the Problem
Burberry, Chaumet (LVMH), Rosewood Hotels, Giambattista Valli
Transitioned from short-term agency projects to long-term brand building.
Expanded from digital marketing → e-commerce → full marketing leadership: MarCom, digital, and e-commerce.
Experienced frustration firsthand: agencies lacked continuity, slowing down brand progress.
02
BRAND INHOUSE ROLES
Owning Brand Growth & Facing the Problem
Burberry, Chaumet (LVMH), Rosewood Hotels, Giambattista Valli
Transitioned from short-term agency projects to long-term brand building.
Expanded from digital marketing → e-commerce → full marketing leadership: MarCom, digital, and e-commerce.
Experienced frustration firsthand: agencies lacked continuity, slowing down brand progress.
03
FOUND CIELWORKS
Bridging Strategy & Execution for Brands
Founder, CIELWorks
Created CielWorks to bridge the gap between strategy & execution.
Unlike traditional agencies, I personally lead projects from strategy to execution.
I choose the brands I work with, ensuring deep immersion and long-term success.
03
FOUND CIELWORKS
Bridging Strategy & Execution for Brands
Founder, CIELWorks
Created CielWorks to bridge the gap between strategy & execution.
Unlike traditional agencies, I personally lead projects from strategy to execution.
I choose the brands I work with, ensuring deep immersion and long-term success.
Selected Works
